As part of their website redesign, we created a personalised homepage for NatWest. Much like Amazon or Netflix, customers can now see content that's tailored to them and their banking needs.
Agency: Sapient
As part of their digital transformation, NatWest closed many branches and encouraged customers to do their banking online. This included applying for a mortgage. Our team redesigned the mortgage journey from the ground up and built custom-made tools, like the mortgage calculator.
Agency: Sapient
As part of their global rebrand, OANDA relaunched six global websites. Working collaboratively with a cross-functional team and stakeholders, I did a full content audit, simplified complex trading concepts and optimised current copy. I also worked closely with translation, legal and compliance teams.
Agency: Inhouse
Working closely with the CEO, product designer, engineers and user researcher, I developed umbrl's value proposition, brand values and tone of voice. Following user research insights, I created all interface and touchpoint content.
Agency: Inhouse